The In-Depth Guide & How-To SEO Content Structures

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Homegrown Traffic SEO Course

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Module 0 : Welcome!

  • The 4 Pillars of SEO
  • How to make the most of this course
  • Set up your tools
  • Search Console walkthrough
  • Set up your sitemap.xml file

Module 1: Your Audience + Keywords

Delayed 0 days

  • Who is your audience?
  • Understanding your audience through research
  • From ideas to keyword direction
  • Unlocking Google Keyword Planner for Keyword Research
  • Live Keyword Demo

Module 2 - OnPage SEO

Delayed 7 days

  • What Google Actually Considers “Good” SEO Content
  • The In-Depth Guide & How-To SEO Content Structures
  • List Posts, Case Studies & Collaborative SEO Content
  • Keyword Research Metrics Explained
  • How to Choose the Right SEO Keywords
  • How to Build Trust & Authority for SEO (E-E-A-T)
  • Keyword placement part 1
  • Keyword placement part 2
  • Final content tips
  • How many keywords per post

Module 3 - Content + Keyword Routine

Delayed 14 days

  • Content creation cycle
  • Connecting keywords to sales
  • Tracking keyword progress in the Search Console
  • How to turn podcast episodes/videos/social media into blog posts

Module 4 - Backlinking Strategies

Delayed 21 days

  • What is backlinking?
  • Brainstorming guest posting opportunities
  • Planning pitches + making the most of each opportunity
  • Additional backlinking strategies

Module 5 - Technical SEO

Delayed 28 days

  • Fixing broken links
  • How to speed up your website
  • UX Recommendations for Home Page, About Page, and Blog Page
  • Categories/Tags + Website Structures
  • SEO Self Serve Checklist
  • SEO Audit Task Review

Bonus #1 - Light Up Your Words Writing Workshop

Delayed 21 days

  • Writing Workshop
  • Live write with me [Pomodoro Session]

Bonus #2 - Advanced Keyword Strategies

Delayed 21 days

  • Advanced Keyword Research Tools
  • SEO Options for Wordpress
  • SEO Options for Shopify
  • SEO Options for Squarespace
  • Sample Keyword Research + Feedback
  • AI tools to jump start your blogging

Bonus #3 - Google Analytics 101 for Business Owners

  • Before opening Google Analytics
  • Creating a Google Analytics account
  • Setup in WordPress
  • Setup in Squarespace
  • Understanding what content on your website is most popular
  • Setting up goals in Google Analytics
  • Showing ROI to your clients
  • Google Analytics 4 Setup
  • GA4 Conversion Setup
  • GA4 Acquisition Reporting
  • GA4 Conversion Reporting
  • GA4 Landing Page Reporting
  • Live Q&A Replays

Bonus #4 - Your First Year of SEO

  • Intro + Pre-Work
  • 1) Understanding the power of SEO and making your website magnetic
  • 2) What does an effective SEO plan look like for your business
  • 3) Write from your heart: a content routine that you feel good about and helps your fingers fly!
  • 4) How to choose the right keywords for your business that increases the client lead coming to your site
  • 5) Prioritizing all your SEO tasks
  • 6) Keywords + Your Marketing

Bonus #5 - Speed Course Round

  • Module #1
  • Module #2
  • Module 3
  • Module 4
  • Module #5